A History Of Gucci’s Brand And 3D Logo

A Florence-Bred Luxury Brand

Gucci was created in Florence, Italy in 1921—a year that should forever be remembered as the beginning of a fashion era. The brand was founded by Guccio Gucci, once a hotel employee in both London and Paris, who was mesmerized and infatuated by the high-quality leather of the luggage he brought up to guests’ hotel rooms. This inspiration followed him back to his beautiful hometown of Florence, a city rich in art, culture and gelato to say the least. That’s when Guccio opened up shop to sell his own fine-crafted leather goods, steering away from the hospitality industry into a completely new terrain.

 

The Differentiating Gucci Factor

That’s when Gucci’s brand became a success. His fine attention to detail of every eloquently crafted leather good was created by the most artful craftsmen. With the help of his three sons, the Gucci store expanded to two other famously known Italian cities: Rome and Milan. The astute elegance of the brand, paired with the fine quality of a great product, is what differentiated Gucci from other Italian brands. This led to the 1950s blossoming of the brand where the rich and famous, including well-known celebrities, sought out Gucci products for themselves.

 

The Gucci Logo Unraveled

It’s interesting to see that some of the most simple and classic logos are what make a lasting impression in the mind of buyers and lusters of a brand. The small Gucci crafted shop in Florence went without an official logo until 1933, when Guccio Gucci’s son Aldo Gucci came into the picture and decided to change that. He created the logo based on his father’s name, reversing both G’s and ensuring that everyone knew what the logo emulated by placing the thick, broad letters of GUCCI right above it.

 

Part of the reason for its spectacular 3D logo design is the fact that not everyone can recognize that the logo consists of the two letters reversed from one another. The colour palette often chosen is a serene gold in order to showcase the high esteem the brand brings forth. The brand colors are however brown, another color emoting luxury and trust.

 

While this logo in particular has stood the test of time with over 80 years of the double letters cascading one another, the apparent change of heart with the Gucci Marmont purses make light that the 3D logo maker behind Gucci has in fact made a lasting change that is more contemporary. Now, instead of double G’s that are inversed, the G’s are presented side by side, overlapping nonetheless.

 

The brand’s Creative Director, Alessandro Michele, has helped it regain its fashion relevance during the world’s various fashion weeks. Now adding in a wild, animalistic inspiration to the brand, the lavish brand has motifs of honey bees and lion heads with the plus of creative fabric that makes it almost impossible to imitate by fast fashion brands.

 

Sometimes a change to both the logo and the product is not unwarranted, but a fresh new start for a long-standing brand.

 

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